Pop-Up Cocktail Bar and Tasting Activations
Operations & Staffing
Manly Spirits engaged our team to create a compelling point of interest for audiences visiting Sunset Cinema. The pop-up cocktail and tasting bar ran for almost three months, delivering thousands of pours to potential new customers. We conceptualised, coordinated and executed the various elements required to ensure a successful activation. This included print management, bar build, asset sourcing, promo staff, liquor license management & overall operations.
This activation coincided a larger summer campaign produced by our team which spanned across 7 outdoor cinemas nationally. Including bar ranging, influencer gift boxing & content, PR, digital, Cinema ads, & sampling. Manly Spirits started as a sponsorship procurement for the Sunset Cinema event, but been resigned twice to cover three summer seasons reaching over 100,000 engaged customers.