Tim Tam VIP Lounge & Sampling
Operations & Staffing
Australia’s most iconic treat brought to life through a multi-channel activation. Our team worked with Arnott’s, Sunset Cinema & suppliers to deliver a captivating summer campaign for Tim Tam. The centrepiece was a premium Tim Tam Lounge experience across 7 national locations. Patrons could enjoy a VIP experience on a comfy Tim Tam branded lounger as they watched an outdoor movie, perfectly paired with the Tim Tam Deluxe range. We operated the lounge and brought to life a Tim Tam Genie concept across all Sunset Cinema locations. In addition, key locations were selected for sampling which was staffed by our promo team.
To ensure maximum brand reach, we coordinated over 40 influencers to produce content across multiple social channels including TikTok. This coincided an email, digital and PR campaign across Australia.